Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your hallmark. Here are six things your business is missing out on if promotional products aren’t a part of your marketing mix:
Reaching a broader market
When you give away a promotional product, it’s not just the recipient that sees your message. Your audience widens to family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse. While your main concern is most likely to get in front of your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences to which you’ve never marketed. Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through without hardly a glance. Only promotional products provide a conscious, interactive experience for your marketing message.