Do Your Blog Posts Suck?
Blog posts can be incredibly helpful for your business, but are your posts actually helping your business, or are they potentially hurting you? This is the first in a series of posts about blogging. Make sure you visit often and sign-up so you don’t miss the rest of the series.
Even if they aren’t hurting you, they could be costing you sales if they aren’t written with conversions in mind.
The first thing you need to do is figure out what your primary goal is.
- Do you want to make immediate sales, or are you looking to build an email list
for long-term business?
- Are you looking for leads for an offline business?
- Are you looking to build traffic to your blog?
Whatever your goals, it’s important to keep those goals in mind as you create content. It’s not enough just to create interesting, informative content.
You could have the best content in the world from a purely educational or entertaining standpoint, but if it’s not written with your goals in mind, you’re just wasting your time.
You may be wondering how exactly you can be sure your content really supports your goals.
After all, pretty much anything can do that, right?
Well, not exactly when it comes to your blog.
Let’s say your blog is all about golf (I’m a golfer.), and you think your audience will respond well to a series of travel articles. And there’s a good chance that might be true. Your audience might truly enjoy those travel articles.
However, you must keep in mind that travel articles aren’t going to help you achieve your goals for your golf business unless your biggest purpose is simply to attract the most possible traffic.
Even then, writing articles about travel on a blog that is in the golf niche might actually hurt your SEO, because you’d be diluting your overall theme.
You may have already read that SEO requires you to stick pretty closely to your topic to get the most benefit from search engines, and if you start writing about other topics, you can hurt your rankings
for golf terms.
You should always be thinking about how to create content that is not only educational, interesting, and entertaining for your visitors, but content that will also help you reach whatever goals you’ve set for your business.
That’s what this whole blogging series is about. You’re going to learn how to create content that will help you achieve your goals, whatever those goals might be.
We’re going to take a look at some ways you can tailor your content with specific goals
in mind, and how to make the most out of every article you write.
Keep an eye out for it the second in a series of 7 posts!
Check out this related blog post: https://divabusinesssolutions.com/2018/02/12/why-your-content-doesnt-sell/