Using Promotional Products to Reach Your Target Audience


Promotional Products

Using Promotional Products to

Reach Your Target Audience

Promotional products should be an important part of your marketing budget whether you are a small business or organization, non-profit, or large corporation. Diva Business Solutions has branded marketing products that fit into every budget.  We even teach you effective ways of using promotional products to attract your target audience and grow your business.

A product branded with your company name and logo is the most cost-effective way to promote your brand.

By giving away a custom branded product, it’s not just the recipient that sees your message. Your audience also is seen by family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse of your branded. While you should be marketing to your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences you’ve never marketed to.

Newspaper and magazine ads are only successful depending on actually being seen, not on how much circulation their circulation department claims.  Diva Business Solutions’ been involved with several print marketing mediums and tracked their circulation closely.  Did you know that they may print 1 million copies, for example, deliver them to homes, businesses, sidewalk boxes and such only to have several hundreds returned or thrown in the trash.

Think about this, how many times have you subscribed to newspapers and magazines only to throw them in the trash without reading them.  You’re not alone.

Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through so you really don’t know if in fact your ad was actually read and by how many people. Only promotional products provide a conscious, interactive experience and marketing message.  When you work with Diva Business Solutions we pride ourselves in educating you about the best marketing products with the most impact.  While you might have an immediate need, we are happy to discuss promotional products with you.

Check out some of the amazing promotional products we offer.  Visit:

This is just a small sample of what’s available.


You May Be Asking Yourself

What Is Branding

The marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other products or services.

If your branding strategy is effective it gives you a major edge in increasingly competitive markets. But your asking, what exactly does “branding” mean? The easiest way to define branding is your brand is your promise to your client/customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you a creative maverick in your industry? Are you experienced, reliable? Is your product or service the high-cost, high-quality option, or the low-cost, high-value option?

Diva Business Solutions BrandingThe cornerstone of your brand is your logo. Therefore, your website, packaging and promotional materials should all integrate your logo to effectively communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand’s messages.

Where you choose to advertise is part of your brand strategy. Your distribution channels, i.e. Facebook, Twitter, Pinterest, Instagram, Periscope, LinkedIn, Tumblr, Digg, etc., are also part of your brand strategy. What you communicate visually and verbally is part of your brand strategy, as well.

Consistent, strategic branding leads to a strong brand recognition.  One example of this is Pepsi vs. a generic soda. Because Pepsi has built a powerful brand presence, it can charge more for its product–and customers will pay that higher price.

The added value intrinsic to brand recognition often comes in the form of perceived quality or emotional attachment.

In order to define your brand you must go on a journey of business self-discovery. It can be difficult, time-consuming, uncomfortable and requires, at the outset, that you answer these questions:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

This will take research about the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.  If you are asking “how would I know” the answer is ASK THEM.

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Use it everywhere.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand?
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you wear in public and on sales calls, your e-mail signature, your laptop cover, your cell phone case, your tote bag and everything that potential clients/customers will see when you are in pubic.
  • Create your brand’s “voice” and apply it to all written and spoken communication. Is your brand friendly?. Is it high-class? Is it formal?  It should reflect who you are.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout all of your marketing. Be consistent.
  • Be true to your brand. If you don’t deliver on your brand promise, customers won’t return to you–or refer you to anyone else.
  • Be consistent. This tip involves all the above and is the most important tip on this list. If you can’t do this, your attempts at establishing a brand will fail.

Diva Business Solutions™ is here to help you with

Successorizing© Your Brand!

Branding – What Exactly Does it Mean?

brandingBut what exactly does it mean? 

In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like KFC’s Wendy, McDonald’s M, Apple’s logo or Taco Bell’s slogan. Hear or see those things and you’ll instantly know what the brand truly stands for.

Know your audience. 

Understand who you want to “get” your brand. The user who gets excited about an app that can automatically help sort emails would look for a very different kind of branding than someone looking for corporate logo, blog design, a mobile game to pass the time. Identify your target market, not just by demographics but also by tastes. Is it quirky? Businesslike? Cutting-edge? Retro? Girly? Manly? Once you’ve figured that out, you can start to create an identity that draws the attention to the business.

Everything Counts. 

Keeping your brand consistent is key. That means that the graphic elements, copy, and any type of content all must be part of the same concept. Each one needs to be tailored to the preferences of your target consumer. If you are going with a streamlined, tech-obsessed look, for example, you should concentrate on angular (but legible) font styles that complement that contemporary style. It might also be a good idea to avoid pastels in favor of working with more dramatic colors. Similarly, make sure any promotions, whether on email or social media, reflect that identity. Ensure everything you use contains the copyright symbol.

Be Memorable – it’s vital. 

Standing out in the crowd is the only way to get your brand noticed. Taking some calculated risks can make that happen. If you are working on a portfolio site, going for monochrome can pay off—it’s dramatic and can help highlight the images.

These are a few important points to bear in mind when creating a brand. Consider making a paper sketch of branding ideas to get a sense of how they look on the page before you actually create it.

Try to review concepts from a consumer’s point of view. Would the brand identity & message you’ve created interest you? Are you the brand’s target audience?

Branding Yourself

When I read this article it had great value so I wanted to share it with you to use as a tool if you are in the process of branding your business

Branding has undergone a fast paced evolution and today it has emerged into a very influential revolution in the print, electronic, outdoor and new media. Branding is a process that evokes an emotional reaction in the target segment. It stimulates and persuades the target segment by making home feel the difference that any particular brand has made to the lives of countless consumers. Scope and size of any branding campaign is totally dependent upon the availability of your budget and the preferences of the company management in launching a branding campaign.

famous-brandsIt’s an endless story that can go to the most extreme glory in all terms and conditions provided the company has courage and capability to allow such freedom. It’s good to go on all media with your branding campaign but it has to start to be smarter from home. Branding campaign should start from the company’s own premises, staff, vehicles, uniform and all that is visible to the world. Everything must reflect the power of brand through intensive branding at home. This creates a sense of pride and belonging among the staff and makes visitors feel the corporate personality of any brand at home. It looks so charming and it reflects the corporate culture of that particular company.

Some of the most successful branding campaigns which had been launched with huge budget and full thrust were not able to create a stronger impact due to their negligence to recognize the importance of branding at home. They too it for granted that, since we are the company, we know, but it’s not the case in the real sense of the word. Branding actually begins at home, even the buttons of shirt and cufflinks needs to be branded to give a corporate look to the whole world. Successful and professional branding strategies of brands begin with the idea of “branding begins at home”.

Really professional brand manager understand the need for branding all that contributes to the brand. Brand is equally loved, admired and liked inside an outside the premises of production, sales and management areas. Missing them out means that we missed out our family members. Branding is a celebration, it cannot be done in an isolation, so, involve everyone to celebrate the brand and you will see the charisma after the launching of your branding campaign. I have tried to establish our strong believe in the verse “branding begins at home”, so never forget to brand your home.

Brett Jordan CC BY