Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your hallmark. Here are six things your business is missing out on if promotional products aren’t a part of your marketing mix:
Reaching a broader market
When you give away a promotional product, it’s not just the recipient that sees your message. Your audience widens to family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse. While your main concern is most likely to get in front of your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences to which you’ve never marketed. Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through without hardly a glance. Only promotional products provide a conscious, interactive experience for your marketing message.
Promotional products should be an important part of your marketing budget whether you are a small business or organization, non-profit, or large corporation. Diva Business Solutions has branded marketing products that fit into every budget. We even teach you effective ways of using promotional products to attract your target audience and grow your business.
A product branded with your company name and logo is the most cost-effective way to promote your brand.
By giving away a custom branded product, it’s not just the recipient that sees your message. Your audience also is seen by family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse of your branded. While you should be marketing to your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences you’ve never marketed to.
Newspaper and magazine ads are only successful depending on actually being seen, not on how much circulation their circulation department claims. Diva Business Solutions’ been involved with several print marketing mediums and tracked their circulation closely. Did you know that they may print 1 million copies, for example, deliver them to homes, businesses, sidewalk boxes and such only to have several hundreds returned or thrown in the trash.
Think about this, how many times have you subscribed to newspapers and magazines only to throw them in the trash without reading them. You’re not alone.
Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through so you really don’t know if in fact your ad was actually read and by how many people. Only promotional products provide a conscious, interactive experience and marketing message. When you work with Diva Business Solutions we pride ourselves in educating you about the best marketing products with the most impact. While you might have an immediate need, we are happy to discuss promotional products with you.
Does the “key to your success” lie in how memorable you are? YES it does. Have you left your mark on your employees, clients, prospects or MLM downline? If not, give us a shout.
These are just an example of how to leave your mark. Drop your business card in a water bottle, coffee mug (fill it with wrapped candies), tumbler, etc. with a note on why you called on them and what action they would like to take. This gesture will certainly keep you out of the recycle bin!
Here are just a few examples of the million products we have to choose from:
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