The Right Customers
Who is Your Target Audience?
Your customers are the foundation of your business. If they’re not happy, your business suffers.
You could spend hundreds of hours and thousands of dollars trying to win people over, but it would certainly all be for nothing if you weren’t targeting the right people. That’s why we’re starting by asking the question: Are you targeting the right customers?
Who Are the Right Customers For Your Business?
The right customer is the one who needs your product the most, not necessarily the one you want to have actually it the most. And knowing the difference between what you want and what your customer wants is a key factor to success.
You may have actually spent plenty of time daydreaming about your ideal customer: Are they male or female? What age groups are they in? What is their annual income?
You may have actually even decided that you’re going to target the most elite markets, because those are the people you want to work with. But in reality, your ideal market is the one that will pay for your product or services, no matter who they are.
Don’t Look for Ideal, Look for Dissatisfied
Instead of asking yourself, “Who’s my target audience?” you may want to look at your competition and see who’s complaining about them. Oftentimes, consumers along with problems are ready-made audiences for businesses along with creative solutions.
If you’re struggling to find a target market, consider looking at the dissatisfied customers of your competition, or consider what makes you unhappy along with the products and services you currently use. If there’s a way to make dissatisfied customers satisfied, you’ve got a built-in market.
Tweak Your Product to Fit Your Target Market
Of course, sometimes finding the right market is about introducing a product or service that people don’t even know they need until you show it to them.
If you’re struggling to find people willing to buy what you’re selling, or you’re really aiming for a specific audience, then consider tweaking your product to meet the demands of your niche.
To Find the Right Customer, Ask…
Whether or not you find your ideal market by answering the cry of the dissatisfied or you simply create a product that meets an unspoken need, finding the right market is all about understanding that you have actually something that will make someone’s life better.
If you’re trying to find your audience, start by asking, “What need does my product provide, and who’s suffering because it doesn’t exist?” The answer to that question is your market.