Google

Hey Google Express – What’s Up With Voice Activated Coupons?

 

Have you heard about Google Express’ Voice Activated Coupons?  If you have a Google Assistant device, did she talk to you one day out of the blue to tell you that Target was offering a $15 off coupon via Google Express?

According to reports, the offer was activated by saying (or typing) “spring into Target” to Google Assistant on Google Home or the Google Assistant app on Android or iOS.

What in the world is next?

I learned about this today, when I was performing research or a client (I’m slightly behind in all of my reading but not too far behind).  I came across an article published in Adweek and when I saw the title, I had to read what it was about.  I for one use Alexa and from time to time she chimes in, sometimes at very awkward moments but never has she told me about a discount coupon.  I’m not sure I’d even want her to.

So, my question is, not only to #smallbusiness owners but to all who read this post, what do you think about this new technology? After what’s just been exposed about Facebook would you want this technology or not?  Please comment to this post below.  DISCLAIMER:  All posts must be approved by me, Chief Diva in Charge, so, if you don’t see your comment you will once I make sure it is post-able.  If you don’t know what that means, read our Terms & Conditions.

You can read the full article here:  http://www.adweek.com/digital/google-and-target-issue-the-first-voice-activated-coupon-for-google-assistant/

 

 

Is Your Website Setup for Success or Failure?

Is Your Website Setup For Success or Failure?

As a web designer, I often see mistakes made start-ups small, business owners and entrepreneurs who used “do-it-yourself” so called “Free” website builders. After all, if you’re like me in 1990, when we start online, we have no idea about anything…not a single solitary thing. All we know, if this much, is that we need a website, a domain name, hosting and lots of content if we want to ‘make money online’.

seeIf we do research we then learn that we need a domain, logo, hosting, business cards, flyers, brochures, etc. to either sell things, coach or promote someone’s offer as an affiliate to make any money at all. We might even learn that we we need web traffic. We then have questions like “what is SEO,” “what is digital marketing,” “what’s Social Media,” “how do I let Google, Bing, Yahoo…know I have a website,” “what’s CPC,” so many what’s your head starts to feel like it’s exploding.

However, what happens if your website isn’t set up properly? If no one can find you on the Internet’s world wide web (www) and you’re not making any money? What happens if you quit your day job to start your business venture?

What if, you forget to pay for hosting, renew your domain, it takes days for support to get back to you and all of a sudden your websites goes Poof?

Why does this happen? The problem is, many websites are setup for failure right from the start because the business owner doesn’t know the answers to all these questions. In 1990, I was that business owner.

The world wide web was in it’s infancy, websites were a brand new thing, there were very few hosting companies, places to buy a domain were scarce, you had to learn html if you wanted to make any changes to your website or pay “so-called-experts” what I called ransom to get anything done. For every change the experts made came the risk of error in the coding. They broke the code but you had to pay them to fix what they broke so in essence, you paid double. You had very little choice at that point to find someone else.

In the early 90’s, an Arizona television station that was doing a segment on women’s golf contacted me. Since I was the owner of the first online women’s golf company with amazing high quality merchandise and I ranked on the first and second pages of Google, they chose me. Imagine my excitement when I got that call.

I was in the process of having my website updated to add some new product lines and my web designers were making lots of changes to my website’s code. I had 10 days to get ready for my appearance and four days to select the merchandise they wanted to have for the broadcast and get it shipped to arrive in Arizona the day before I did. I was assured by the designers that the website would be up and running fully loaded with all the new golf merchandise.

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3 LOCAL MARKETING STATISTICS

3 Local Marketing Statistics And

What They Mean For Your Business

What do these 3 local marketing statistics mean for your business?  Thinking of focusing more of your marketing efforts on local search but you’re not sure if it’s worthwhile? Consumers have been using the Internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well.

Location-based searching is the practice of searching for a product, service, or business based on location. Couple this with the fact that mobile usage has grown exponentially in recent years, you can only image how this has impacted the level of local searches performed by consumers.

3-local-marketing-statistics-shop-localBoth local and mobile consumer-buying habits have had significant impacts on the marketing world and are becoming more popular as time goes on. Here are some local marketing statistics you may not know and what they mean for your business:

  1. Most local consumers use local information in ads

Google actually carried out a survey into local search behavior and the results showed over 60% of consumers wanted ads to be customized based upon their location. Around 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city. So what does this mean? It means your business needs to ensure that the ads you place are extremely targeted by making uses of location extensions.

  1. Nearly 70% Of Consumers Use “Call” or  Get Directions.”

If you’re wondering just how important it is to list your phone number and address, this local marketing statistic clears it up. With this amount of smartphone users claiming to use the “call” and “get directions” feature on Google, your business is seriously missing out if your details aren’t included in your Google My Business profile. Double-check to make sure your address and phone number are correct. Also, claim and optimize your listing for even better results.

  1. Mobile Searches Lead to Action FAST

mobile marketingAnother very interesting fact is that 70% of searches on mobile devices are followed up with an action within one hour. Even more importantly, a significant 50% of consumers who carry’ store within one day.

So not only are potential customers carrying out more local searches, they’re also following up on their search. You know what this means. If your company wants to connect with SERIOUS potential buyers, your local listing has to be up to par and ready to give these consumers the information they need. In other words, make it easy for them to buy from you.

As you can see from the information above, local search has become extremely popular in recent years. It’s driving in a lot more local consumers, not only to company websites, but into physical company doors.

So if you’re looking to draw in new customers, increase website traffic with Google and Bing, and boost profits, local search and mobile marketing are definitely your first order of business.