target market

Using Promotional Products to Reach Your Target Audience


Promotional Products

Using Promotional Products to

Reach Your Target Audience

Promotional products should be an important part of your marketing budget whether you are a small business or organization, non-profit, or large corporation. Diva Business Solutions has branded marketing products that fit into every budget.  We even teach you effective ways of using promotional products to attract your target audience and grow your business.

A product branded with your company name and logo is the most cost-effective way to promote your brand.

By giving away a custom branded product, it’s not just the recipient that sees your message. Your audience also is seen by family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse of your branded. While you should be marketing to your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences you’ve never marketed to.

Newspaper and magazine ads are only successful depending on actually being seen, not on how much circulation their circulation department claims.  Diva Business Solutions’ been involved with several print marketing mediums and tracked their circulation closely.  Did you know that they may print 1 million copies, for example, deliver them to homes, businesses, sidewalk boxes and such only to have several hundreds returned or thrown in the trash.

Think about this, how many times have you subscribed to newspapers and magazines only to throw them in the trash without reading them.  You’re not alone.

Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through so you really don’t know if in fact your ad was actually read and by how many people. Only promotional products provide a conscious, interactive experience and marketing message.  When you work with Diva Business Solutions we pride ourselves in educating you about the best marketing products with the most impact.  While you might have an immediate need, we are happy to discuss promotional products with you.

Check out some of the amazing promotional products we offer.  Visit:

This is just a small sample of what’s available.

The Right Customers – Who is Your Target Audience?

The Right Customers

Who is Your Target Audience?

Your customers are the foundation of your business. If they’re not happy, your business suffers.

You could spend hundreds of hours and thousands of dollars trying to win people over, but it would certainly all be for nothing if you weren’t targeting the right people. That’s why we’re starting by asking the question: Are you targeting the right customers?

Who Are the Right Customers For Your Business?

The right customer is the one who needs your product the most, not necessarily the one you want to have actually it the most. And knowing the difference between what you want and what your customer wants is a key factor to success.

You may have actually spent plenty of time daydreaming about your ideal customer: Are they male or female? What age groups are they in? What is their annual income?

You may have actually even decided that you’re going to target the most elite markets, because those are the people you want to work with. But in reality, your ideal market is the one that will pay for your product or services, no matter who they are.

Don’t Look for Ideal, Look for Dissatisfied

Target Audience

Instead of asking yourself, “Who’s my target audience?” you may want to look at your competition and see who’s complaining about them. Oftentimes, consumers along with problems are ready-made audiences for businesses along with creative solutions.

If you’re struggling to find a target market, consider looking at the dissatisfied customers of your competition, or consider what makes you unhappy along with the products and services you currently use. If there’s a way to make dissatisfied customers satisfied, you’ve got a built-in market.

Tweak Your Product to Fit Your Target Market

Of course, sometimes finding the right market is about introducing a product or service that people don’t even know they need until you show it to them.

If you’re struggling to find people willing to buy what you’re selling, or you’re really aiming for a specific audience, then consider tweaking your product to meet the demands of your niche.

To Find the Right Customer, Ask…

Whether or not you find your ideal market by answering the cry of the dissatisfied or you simply create a product that meets an unspoken need, finding the right market is all about understanding that you have actually something that will make someone’s life better.

If you’re trying to find your audience, start by asking, “What need does my product provide, and who’s suffering because it doesn’t exist?”  The answer to that question is your market.