The Right Customers
Who is Your Target Audience?
Your customers are the foundation of your business. If they’re not happy, your business suffers.
You could spend hundreds of hours and thousands of dollars trying to win people over, but it would certainly all be for nothing if you weren’t targeting the right people. That’s why we’re starting by asking the question: Are you targeting the right customers?
Who Are the Right Customers For Your Business?
The right customer is the one who needs your product the most, not necessarily the one you want to have actually it the most. And knowing the difference between what you want and what your customer wants is a key factor to success.
You may have actually spent plenty of time daydreaming about your ideal customer: Are they male or female? What age groups are they in? What is their annual income?
You may have actually even decided that you’re going to target the most elite markets, because those are the people you want to work with. But in reality, your ideal market is the one that will pay for your product or services, no matter who they are.