Important to Know

Why Your Content Doesn’t Sell

Why Your Content Doesn’t Sell

The first thing we’re going to discuss in our series on writing blog content that sells is why certain content DOESN’T sell.

Only by knowing what it is that can make content perform poorly can we learn to create content that DOES perform.

There are five main reasons content fails to perform properly, and we’re going to take a look at each one.

First, and most obvious, is the lack of a strong call-to-action. A lot of bloggers tend to write content and slap it up on the blog, just hoping for the best.

It’s like the old adage that if you throw enough crap at the wall, some of it is bound to stick.

The trouble is, when you have no call-to-action, people are not going to take any action at all.

action-vision-plan-success

Oh, sure, you may get the occasional subscriber or the occasional click on an ad. Maybe even a sale or two here and there. But it’s not likely you’re going to see a lot of results.

Another major reason content fails to get results is that it is simply off topic.

I mentioned this in our last post, but it deserves to be repeated. Content that is off topic may bring in some extra traffic, but it’s probably not going to do much to help you achieve your goals.

Content that goes on too long is going to be counterproductive.

I know the conventional wisdom these days says you should create longer content for search engines, but if you let your content go on for too long, it’s going to become so boring
people leave before they have a chance to take whatever action you want them to take.

Writing content that serves no purpose as far as your goals is also counterproductive.

If you’re writing content just to write content, it’s likely not going to perform.

Finally, you don’t want to include any kind of distractions that might capture attention and draw it away from your goals.

Let’s say your primary goal is to build your subscriber base. The last thing you want is for an interstitial ad on your site to draw attention away from your subscription box, especially if you’re sending that traffic to some affiliate product that hasn’t even proven to convert well for you.

Now that you know some of the things that cause content NOT to work well, it’s time to move on to things that DO work.

Our next post is going to delve into some ways you can create content that will help you get closer to your goals while still being useful, interesting and entertaining to your audience.

Be on the lookout for our next post.


Want to see related posts?

https://divabusinesssolutions.com/diva-business-solutions-blog/

https://wp.me/p7Uuo6-gr

 

Do Your Blog Posts Suck?

Do Your Blog Posts Suck?

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Blog posts can be incredibly helpful for your business, but are your posts actually helping your business, or are they potentially hurting you?  This is the first in a series of posts about blogging.  Make sure you visit often and sign-up so you don’t miss the rest of the series.

Even if they aren’t hurting you, they could be costing you sales if they aren’t written with conversions in mind.

The first thing you need to do is figure out what your primary goal is.

  • Do you want to make immediate sales, or are you looking to build an email list
    for long-term business?
  • Are you looking for leads for an offline business?
  • Are you looking to build traffic to your blog?

Whatever your goals, it’s important to keep those goals in mind as you create content. It’s not enough just to create interesting, informative content.

You could have the best content in the world from a purely educational or entertaining standpoint, but if it’s not written with your goals in mind, you’re just wasting your time.

You may be wondering how exactly you can be sure your content really supports your goals.

After all, pretty much anything can do that, right?

Well, not exactly when it comes to your blog.

Let’s say your blog is all about golf (I’m a golfer.), and you think your audience will respond well to a series of travel articles. And there’s a good chance that might be true. Your audience might truly enjoy those travel articles.

setting-blogging-goals

 

However, you must keep in mind that travel articles aren’t going to help you achieve your goals for your golf business unless your biggest purpose is simply to attract the most possible traffic.

Even then, writing articles about travel on a blog that is in the golf niche might actually hurt your SEO, because you’d be diluting your overall theme.

You may have already read that SEO requires you to stick pretty closely to your topic to get the most benefit from search engines, and if you start writing about other topics, you can hurt your rankings
for golf terms.

You should always be thinking about how to create content that is not only educational, interesting, and entertaining for your visitors, but content that will also help you reach whatever goals you’ve set for your business.

That’s what this whole blogging series is about. You’re going to learn how to create content that will help you achieve your goals, whatever those goals might be.

We’re going to take a look at some ways you can tailor your content with specific goals
in mind, and how to make the most out of every article you write.

Keep an eye out for it the second in a series of 7 posts!


Check out this related blog post:  https://divabusinesssolutions.com/2018/02/12/why-your-content-doesnt-sell/

Do I Need to Write a Blog Post Every Week?

I get asked this question every week, “Do I Need to Write a Blog Post Every Week?”  The simple answer to this question is “YES” you do.

Your website or blog needs fresh content to keep your subscribers coming back to your website or blog.

content-is-kingYou may have heard that “Content is King.”  Here’s a video that specifically addresses the question of how many time a week should you blog.

Do you need help blogging?  Send me an email (fran@divabusinesssolutions.com) and I’ll send you a Blogging Cheat Sheet.

But Who Has the Time?

Now that doesn’t mean you have to write a post per day.  You can take one day each month, let’s say your birthdate day of the month.  Spend a few hours writing posts and using a scheduling tool, spread the posts out over the month or next month.  This saves lots of time and keeps your content fresh.

Check out Diva Business Solutions’ Blog – Diva News.  You may want to subscribe so you don’t miss out on our topics or giveaways.

What is Branding and Why Should I Care?

You Might Be Asking, What Is Branding and Why Should I Care

I often meet with potential clients who ask the branding question so I thought I’d address it for anyone venturing into the world of #Entrepreneurship, especially if you’re starting your second career after working for a company and your job had nothing to do with branding.  Diva Business Solutions and Fran Romeo do not want others to make the same costly mistakes others made by working with someone who creates what they think is “best for you” and when it is all said and done and you’re not happy, they still keep your money.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other products or services.

If your branding strategy is effective it gives you a major edge in increasingly competitive markets. But your asking, what exactly does “branding” mean? The easiest way to define branding is your brand is your promise to your client/customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you a creative maverick in your industry? Are you experienced, reliable? Is your product or service the high-cost, high-quality option, or the low-cost, high-value option?

Diva Business Solutions BrandingThe cornerstone of your brand is your logo. Therefore, your website, packaging and promotional materials should all integrate your logo to effectively communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand’s messages.

 

Where you choose to advertise is part of your brand strategy. Your distribution channels, i.e. Facebook, Twitter, Pinterest, Instagram, Periscope, LinkedIn, Tumblr, Digg, etc., are also part of your brand strategy. What you communicate visually and verbally is part of your brand strategy, as well.

Consistent, strategic branding leads to a strong brand recognition.  One example of this is Pepsi vs. a generic soda. Because Pepsi has built a powerful brand presence, it can charge more for its product–and customers will pay that higher price.

The added value intrinsic to brand recognition often comes in the form of perceived quality or emotional attachment.

In order to define your brand you must go on a journey of business self-discovery. It can be difficult, time-consuming, uncomfortable and requires, at the outset, that you answer these questions:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

This will take research about the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.  If you are asking “how would I know” the answer is ASK THEM.

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Use it everywhere.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand?
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you wear in public and on sales calls, your e-mail signature, your laptop cover, your cell phone case, your tote bag and everything that potential clients/customers will see when you are in pubic.
  • Create your brand’s “voice” and apply it to all written and spoken communication. Is your brand friendly?. Is it high-class? Is it formal?  It should reflect who you are.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout all of your marketing. Be consistent.
  • Be true to your brand. If you don’t deliver on your brand promise, customers won’t return to you–or refer you to anyone else.
  • Be consistent. This tip involves all the above and is the most important tip on this list. If you can’t do this, your attempts at establishing a brand will fail.

Diva Business Solutions is here to help you with Successorizing© Your Brand!  If we work with you on your brand and you are not WOW’d, you do not have to pay us.  Period.