Web & Logo Design

Is Your Website Setup for Success or Failure?

Is Your Website Setup For Success or Failure?

As a web designer, I often see mistakes made start-ups small, business owners and entrepreneurs who used “do-it-yourself” so called “Free” website builders. After all, if you’re like me in 1990, when we start online, we have no idea about anything…not a single solitary thing. All we know, if this much, is that we need a website, a domain name, hosting and lots of content if we want to ‘make money online’.

seeIf we do research we then learn that we need a domain, logo, hosting, business cards, flyers, brochures, etc. to either sell things, coach or promote someone’s offer as an affiliate to make any money at all. We might even learn that we we need web traffic. We then have questions like “what is SEO,” “what is digital marketing,” “what’s Social Media,” “how do I let Google, Bing, Yahoo…know I have a website,” “what’s CPC,” so many what’s your head starts to feel like it’s exploding.

However, what happens if your website isn’t set up properly? If no one can find you on the Internet’s world wide web (www) and you’re not making any money? What happens if you quit your day job to start your business venture?

What if, you forget to pay for hosting, renew your domain, it takes days for support to get back to you and all of a sudden your websites goes Poof?

Why does this happen? The problem is, many websites are setup for failure right from the start because the business owner doesn’t know the answers to all these questions. In 1990, I was that business owner.

The world wide web was in it’s infancy, websites were a brand new thing, there were very few hosting companies, places to buy a domain were scarce, you had to learn html if you wanted to make any changes to your website or pay “so-called-experts” what I called ransom to get anything done. For every change the experts made came the risk of error in the coding. They broke the code but you had to pay them to fix what they broke so in essence, you paid double. You had very little choice at that point to find someone else.

In the early 90’s, an Arizona television station that was doing a segment on women’s golf contacted me. Since I was the owner of the first online women’s golf company with amazing high quality merchandise and I ranked on the first and second pages of Google, they chose me. Imagine my excitement when I got that call.

I was in the process of having my website updated to add some new product lines and my web designers were making lots of changes to my website’s code. I had 10 days to get ready for my appearance and four days to select the merchandise they wanted to have for the broadcast and get it shipped to arrive in Arizona the day before I did. I was assured by the designers that the website would be up and running fully loaded with all the new golf merchandise.

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What Should I Have On My Website?

I’m often asked what are the key things I should have one my website so I am going to start by discussing some of the legal aspects every website should have.

terms-and-conditionsShould every blogger or small business owner have a Terms & Conditions link on their website?

In my opinion, yes.

Terms & Conditions

The benefits of Having Terms and Conditions are as follows:

  • you are establishing the rules for everyone who visits or uses your website;
  • you can retain control of your website by specifying what types of content people may post (e.g. someone may not post graphic or violent content);
  • you can use the Terms and Conditions to inform others of the fact that you own everything on the website and that no one may take your work without your permission;
  • having Terms and Conditions increases transparency between you and your customers and thus improves customer relationships.

What important information should be included in a Terms & Conditions? And is there a certain length we should be concerned about?

Terms and Conditions and other contracts are not about length per se. You can write something in one sentence, or you can write an entire paragraph that states essentially the same thing. Here are the most important sections that should be included in the Terms and Conditions:

  • purchases;
  • cancellation;
  • refunds;
  • availability, errors and inaccuracies;
  • links to third party websites;
  • changes to Terms and Conditions;
  • intellectual property;
  • accounts;
  • damages;
  • dispute resolution

It is important to note that this list is not exhaustive and you may need additional sections depending on your business.  As always, I recommend my client’s consult with their attorney.  If you would like to learn how you can afford an attorney, Contact Me.  Every business owner should have an attorney.

One thing that has always helped me as a business owner is having supportive and expert individuals in their field helping me out along the way.  When I first started out in 1990 I didn’t and learned the hard way.

Psychology of Logo Shapes

 

Psychology of Logo Shapes

Do you need a logo for your business?

I’m here to create the logo of your dreams.  I’m not here to convince you to follow the psychology of logo shapes.  To be transparent, I like to design outside-the-box which is why the logos I create don’t look like everyone else’s.

Your business is unique, why shouldn’t your logo be?

I would be remiss if I didn’t guide you to the information on the psychology of logo shapes.  After all, it is YOUR logo!

Here are some tips on the psychology of logo shapes.

http://www.creativebloq.com/logo-design/psychology-logo-shapes-8133918