Taking The Pulse Of Health Care

The healthcare industry is booming in the USA.  If this is your target market, I thought I’d share this article with you to help you reach the health care market.

Taking The Pulse Of Health Care


Healthcare just became the largest employer in the U.S., according to a January article in The Atlantic. Attributed in part to the aging population and the rising growth in medical spending, the industry’s employment boom finally outgrew manufacturing and retail—the 20th century’s employment stalwarts.

With the increase in employment and service opportunities comes a greater opportunity for promotional consultants and suppliers to target the needs of the industry, and to partner with clients to achieve and exceed marketing goals such as community outreach, patient education or employee recognition and training.

Mary Dobsch, president of Washington, Missouri-based supplier The Chest (PPAI 111653), notes that much of healthcare marketing has become more focused in recent years on patient education. “The goal is, with the proper education, there is an opportunity to prevent future health care issues,” she says. “Education at an early age can instill [behaviors such as] better eating habits into adulthood, which then will provide a better quality of life.”

Dobsch cites her company’s educational materials as an example of targeted healthcare marketing. Coloring puzzles that feature healthful foods, plates that indicate ideal portions and even placemats can help healthcare providers make the message last longer.

Amber Burden, owner and marketing solutions advisor of distributor The Promo Element (PPAI 730221) in Irving, Texas, sees opportunities for healthcare promotions year-round. “Marketing that is focused on the healthcare arena often seems as though it has already been set up for us,” says Burden. “Every month of the year is dedicated to the awareness, research, and visibility of those with specific health problems: February is American Heart Month, October is Breast Cancer Awareness Month and so on.

“Each month has at least one health-related focus, which can—and should—be utilized in marketing,” she adds. “As advertising specialists, we should also make sure we are thinking outside the box. Health care is more than just doctors and nurses. Companies involved in research and development market to both patients and physicians. Pharmacies attend
trade shows and participate in job fairs. Sometimes the key to success is simply using what we have already been given.”

Cindy Baker, PR and promotions manager for supplier Heritage Sportswear (PPAI 177353) in Hebron, Ohio, adds that such special events in the healthcare industry are also opportunities to gift employees with memorable and functional products such as custom t-shirts.

Market Snapshot

U.S. Health Care By The Numbers

Number of U.S. Hospitals Registered with the American Hospital Association (AHA) — 5,534 Community Hospitals (defined as non-federal, short-term general and specialty) – 4,840

  • Non-government-owned, non-profit – 2,849
  • Investor-owned, for-profit – 1,035
  • State and local government – 956
  • The federal government – 209
  • Non-federal psychiatric – 397

Other Hospitals (nonfederal, long-term care facilities and units within an institution) – 88

Source: American Hospital Association

The National Association of Community Health Centers reports more than 1,400 health center organizations in the U.S. operate more than 10,400 clinics and mobile medical vans in urban, suburban and rural communities, serving nearly 26 million patients across all 50 states. Community health centers are also known as Federally Qualified Health Centers (FQHCs) and offer primary, preventive, dental and mental health services on a sliding-scale basis.

2018 Healthcare Awareness Months


  • Children’s Eye Health and Safety Month


  • Childhood Cancer Awareness Month
  • Ovarian Cancer Awareness Month
  • World Alzheimer’s Month


  • National Breast Cancer Awareness Month
  • National Physical Therapy Month
  • National Down Syndrome Awareness Month
  • Eye Injury Prevention Month


  • American Diabetes Month
  • Lung Cancer Awareness Month

Getting In On  The Ground Floor

Healthcare organizations and professionals are pushing for greater patient awareness and engagement. Patient portals are in the spotlight for upgrades to make them more user-friendly. Providers can benefit from incentives that encourage patients to participate in the improvement process.

Preventive medicine and wellness remain top-of-mind issues among users, particularly Millennials. The 2016 Goldman Sachs study “Millennials: Coming of Age” notes that wellness is a daily, active pursuit for this generation.

Healthcare providers continue to use social media to drive engagement, boosting awareness and generating new business leads. Incorporating promotions into social media campaigns can create lasting impressions and help drive referrals.

Real-World Solutions

Calling Conference Attendees With Cookies
A Texas Children’s Medical Center branch was sponsoring an event at a national conference. To draw attention to the event and boost attendance, chocolate-covered Oreos were used as a “pillow-top” room gift for each attendee staying in the hotel for the conference.

A Cup Of Cheer For Clients
A pharmaceutical company was looking for a new way to leave a lasting impression when its reps met with potential customers regarding a new product launch. Chocolate almonds were a sweet icebreaker, and the pencil cup kept the company’s logo and contact info front and center on administrators’ and doctors’ desks.

Sweet Staff Appreciation
A large Minnesota hospital system chose a designer tin as a way to show appreciation to their staff. The impressive designer tin with a full-color imprint and gourmet truffles was sent directly to each nurse on its staff, across multiple locations, along with a “Thank You for All You Do” gift card.

Source: Maple Ridge Farms 

Jen Alexander is associate editor of PPB.

6 Things You’re Missing out on by Not Using Promotional Products

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your hallmark. Here are six things your business is missing out on if promotional products aren’t a part of your marketing mix:

Reaching a broader market

When you give away a promotional product, it’s not just the recipient that sees your message. Your audience widens to family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse. While your main concern is most likely to get in front of your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences to which you’ve never marketed. Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through without hardly a glance. Only promotional products provide a conscious, interactive experience for your marketing message.

Read More 

Hey Google Express – What’s Up With Voice Activated Coupons?


Have you heard about Google Express’ Voice Activated Coupons?  If you have a Google Assistant device, did she talk to you one day out of the blue to tell you that Target was offering a $15 off coupon via Google Express?

According to reports, the offer was activated by saying (or typing) “spring into Target” to Google Assistant on Google Home or the Google Assistant app on Android or iOS.

What in the world is next?

I learned about this today, when I was performing research or a client (I’m slightly behind in all of my reading but not too far behind).  I came across an article published in Adweek and when I saw the title, I had to read what it was about.  I for one use Alexa and from time to time she chimes in, sometimes at very awkward moments but never has she told me about a discount coupon.  I’m not sure I’d even want her to.

So, my question is, not only to #smallbusiness owners but to all who read this post, what do you think about this new technology? After what’s just been exposed about Facebook would you want this technology or not?  Please comment to this post below.  DISCLAIMER:  All posts must be approved by me, Chief Diva in Charge, so, if you don’t see your comment you will once I make sure it is post-able.  If you don’t know what that means, read our Terms & Conditions.

You can read the full article here:  http://www.adweek.com/digital/google-and-target-issue-the-first-voice-activated-coupon-for-google-assistant/



Is Your Website Setup for Success or Failure?

Is Your Website Setup For Success or Failure?

As a web designer, I often see mistakes made start-ups small, business owners and entrepreneurs who used “do-it-yourself” so called “Free” website builders. After all, if you’re like me in 1990, when we start online, we have no idea about anything…not a single solitary thing. All we know, if this much, is that we need a website, a domain name, hosting and lots of content if we want to ‘make money online’.

seeIf we do research we then learn that we need a domain, logo, hosting, business cards, flyers, brochures, etc. to either sell things, coach or promote someone’s offer as an affiliate to make any money at all. We might even learn that we we need web traffic. We then have questions like “what is SEO,” “what is digital marketing,” “what’s Social Media,” “how do I let Google, Bing, Yahoo…know I have a website,” “what’s CPC,” so many what’s your head starts to feel like it’s exploding.

However, what happens if your website isn’t set up properly? If no one can find you on the Internet’s world wide web (www) and you’re not making any money? What happens if you quit your day job to start your business venture?

What if, you forget to pay for hosting, renew your domain, it takes days for support to get back to you and all of a sudden your websites goes Poof?

Why does this happen? The problem is, many websites are setup for failure right from the start because the business owner doesn’t know the answers to all these questions. In 1990, I was that business owner.

The world wide web was in it’s infancy, websites were a brand new thing, there were very few hosting companies, places to buy a domain were scarce, you had to learn html if you wanted to make any changes to your website or pay “so-called-experts” what I called ransom to get anything done. For every change the experts made came the risk of error in the coding. They broke the code but you had to pay them to fix what they broke so in essence, you paid double. You had very little choice at that point to find someone else.

In the early 90’s, an Arizona television station that was doing a segment on women’s golf contacted me. Since I was the owner of the first online women’s golf company with amazing high quality merchandise and I ranked on the first and second pages of Google, they chose me. Imagine my excitement when I got that call.

I was in the process of having my website updated to add some new product lines and my web designers were making lots of changes to my website’s code. I had 10 days to get ready for my appearance and four days to select the merchandise they wanted to have for the broadcast and get it shipped to arrive in Arizona the day before I did. I was assured by the designers that the website would be up and running fully loaded with all the new golf merchandise.