Is Your Website Setup For Success or Failure?
As a web designer, I often see mistakes made start-ups small, business owners and entrepreneurs who used “do-it-yourself” so called “Free” website builders. After all, if you’re like me in 1990, when we start online, we have no idea about anything…not a single solitary thing. All we know, if this much, is that we need a website, a domain name, hosting and lots of content if we want to ‘make money online’.
If we do research we then learn that we need a domain, logo, hosting, business cards, flyers, brochures, etc. to either sell things, coach or promote someone’s offer as an affiliate to make any money at all. We might even learn that we we need web traffic. We then have questions like “what is SEO (Search Engine Optimization),” “what is digital marketing,” “what’s Social Media,” “how do I let Google, Bing, Yahoo…know I have a website,” “what’s CPC,” so many what’s your head starts to feel like it’s exploding.
However, what happens if your website isn’t set up properly? If no one can find you on the Internet’s world wide web (www) and you’re not making any money? What happens if you quit your day job to start your business venture?
What if, you forget to pay for hosting, renew your domain, it takes days for support to get back to you and all of a sudden your websites goes Poof?
Why does this happen? The problem is, many websites are setup for failure right from the start because the business owner doesn’t know the answers to all these questions. In 1990, I was that business owner.
The world wide web was in it’s infancy, websites were a brand new thing, there were very few hosting companies, places to buy a domain were scarce, you had to learn html if you wanted to make any changes to your website or pay “so-called-experts” what I called ransom to get anything done. For every change the experts made came the risk of error in the coding. They broke the code but you had to pay them to fix what they broke so in essence, you paid double. You had very little choice at that point to find someone else.
In the early 90’s, an Arizona television station that was doing a segment on women’s golf contacted me. Since I was the owner of the first online women’s golf company with amazing high quality merchandise and I ranked on the first and second pages of Google, they chose me. Imagine my excitement when I got that call.
I was in the process of having my website updated to add some new product lines and my web designers were making lots of changes to my website’s code. I had 10 days to get ready for my appearance and four days to select the merchandise they wanted to have for the broadcast and get it shipped to arrive in Arizona the day before I did. I was assured by the designers that the website would be up and running fully loaded with all the new golf merchandise.
The day came for lights, camera, and action to be called by the video crew. I had three minutes to brief the show’s segment host before I heard the words “in three, two, one” and the interview began. My domain name was running the entire time at the bottom of the screen, the interviewer kept repeating the name of my website, BogeysandBirdies.com and it wasn’t until the show was over and I headed to the airport that I learned the website was down and no one who searched for my business could find me. I was crushed. It took an entire month for them to find the error, fix it and relaunch my website. Then it took months for the search engines to re-index my site. I lost lots of business because of this mistake.
I later found out that the designers had “no idea what happened” yet they were quick to tell me it would cost me at least $10,000+ more to find the error. The nerve, after I already paid them $25,000 to update the website. When the website was finally fixed, it didn’t look anything like what I had asked them to design; it was what their vision was, not mine. I didn’t want a cookie cutter web design like everyone else had.
Imagine if today, the do-it-yourself website you built went down if you were the one to be on TV, the radio or at a live event. I bet you’d be crushed too.
Hire a local or USA based professional web designer to build your website. Know before you plunk down lots of money up front and the rest before the website goes live what their guarantee is.
Ask if they have a money back guarantee if they don’t meet your expectations. I’m sure you’ll find that very few web designers other than Diva Business Solutions offer a 100% money-back guarantee.
Related Article: https://divabusinesssolutions.com/category/web-design/
SEO Definition: https://en.wikipedia.org/wiki/Search_engine_optimization