Are you asking yourself what does this mean? You’re not alone, especially if you are a do it yourself web site builder or you use a “Free” website. I believe educating my clients is key to my working with them.
I know, many of you reading this post are not clients and that’s okay. You can benefit from this knowledge and perhaps next time you hire someone to build your website or you decide to do it yourself, you will be “forearmed” as they saying goes.
Google has specific image publishing guidelines. Following Google’s best practices as well as their usual Webmaster Guidelines will increase the likelihood that your images will be returned in search results.
Don’t embed important text inside images
Avoid embedding important text in images for elements like page headings and menu items because not all users can access them.