Is Your Website Setup For Success or Failure?
As a web designer, I often see mistakes made start-ups small, business owners and entrepreneurs who used “do-it-yourself” so called “Free” website builders. After all, if you’re like me in 1990, when we start online, we have no idea about anything…not a single solitary thing. All we know, if this much, is that we need a website, a domain name, hosting and lots of content if we want to ‘make money online’.
If we do research we then learn that we need a domain, logo, hosting, business cards, flyers, brochures, etc. to either sell things, coach or promote someone’s offer as an affiliate to make any money at all. We might even learn that we we need web traffic. We then have questions like “what is SEO,” “what is digital marketing,” “what’s Social Media,” “how do I let Google, Bing, Yahoo…know I have a website,” “what’s CPC,” so many what’s your head starts to feel like it’s exploding.
However, what happens if your website isn’t set up properly? If no one can find you on the Internet’s world wide web (www) and you’re not making any money? What happens if you quit your day job to start your business venture?
What if, you forget to pay for hosting, renew your domain, it takes days for support to get back to you and all of a sudden your websites goes Poof?
Why does this happen? The problem is, many websites are setup for failure right from the start because the business owner doesn’t know the answers to all these questions. In 1990, I was that business owner.
The world wide web was in it’s infancy, websites were a brand new thing, there were very few hosting companies, places to buy a domain were scarce, you had to learn html if you wanted to make any changes to your website or pay “so-called-experts” what I called ransom to get anything done. For every change the experts made came the risk of error in the coding. They broke the code but you had to pay them to fix what they broke so in essence, you paid double. You had very little choice at that point to find someone else.
In the early 90’s, an Arizona television station that was doing a segment on women’s golf contacted me. Since I was the owner of the first online women’s golf company with amazing high quality merchandise and I ranked on the first and second pages of Google, they chose me. Imagine my excitement when I got that call.
I was in the process of having my website updated to add some new product lines and my web designers were making lots of changes to my website’s code. I had 10 days to get ready for my appearance and four days to select the merchandise they wanted to have for the broadcast and get it shipped to arrive in Arizona the day before I did. I was assured by the designers that the website would be up and running fully loaded with all the new golf merchandise.